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10/28/2020

FreshDirect Prepping for Smaller Thanksgiving Gatherings

Bridget Goldschmidt
Managing Editor
Bridget Goldschmidt profile picture
FreshDirect Prepping for Smaller Thanksgiving Gatherings
FreshDirect’s most popular side dishes are available in small and large sizes to feed any number of guests.

With a recent FreshDirect customer survey showing that for those who usually host celebrations, attendance will be 55% smaller, the e-grocer is gearing up to meet changing consumer needs amid a pandemic-affected holiday season.

The online grocer will again be offering chef-prepared Thanksgiving meals, available for advance order starting Thursday, Nov. 5 for delivery from Saturday, Nov. 21 through Thursday, Nov. 26, but is providing the following options to accommodate those planning more modest gatherings:

  • Three sizes of Thanksgiving meal bundles
  • Smaller turkeys
  • Smaller cuts and “oven-ready” marinated options of fresh turkey breasts, tenderloins and bone-in breasts
  • Whole chickens, another smaller and easier option for a scaled-down Thanksgiving

Additionally, FreshDirect’s most popular sides – Family Sized Macaroni and Cheese, Green Beans with Roasted Garlic, Almost Perfect Mashed Potatoes, and Thaw & Serve Pumpkin Pie, are available in small and large sizes to feed any number of guests.

Bronx, New York-based FreshDirect delivers directly to customers throughout seven states, including the New York City and Philadelphia metropolitan areas, and the District of Columbia.

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