Erewhon Adds Whole-Body MRI Scans to Lifestyle Collective
Independent organic food retailer Erewhon has added to its Lifestyle Collective Prenuvo, a provider of whole-body MRI scans. Prenuvo’s commitment to preventive health accords with Erewhon's mission to promote holistic and healthy living. Other popular science-based health and lifestyle brands in the collective include Seed, Pvolve and Function Health.
Both tiers of Erewhon membership can access the collective, which offers exclusive savings on health products and services, fitness classes, hospitality experiences, and more. Now that Prenuvo is part of the collective, Erewhon members are eligible for $400 savings on a whole-body MRI scan through July 2025. Further, Prenuvo will participate in exclusive Erewhon events and initiatives to inspire a healthy lifestyle.
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Prenuvo’s whole-body MRI scans are designed to detect 500-plus conditions, including cancerous tumors as early as Stage 1. The company’s state-of-the-art MRI technology provides a comprehensive health assessment without radiation, for a safe, non-invasive experience. As part of the Lifestyle Collective, Prenuvo aims to reach a wider audience interested in taking a proactive approach to health and wellness. Prenuvo current operates clinics in New York, Buffalo, Redwood City, Los Angeles, Dallas, Houston, Boca Raton, Chicago, Hercules Research Center in Boston, Bethesda (DC metro area), Atlanta, Vancouver and a partner location in Minneapolis.
“We are thrilled to bring Prenuvo to Erewhon’s loyal community, which shares our dedication to elevating health and well-being through innovation,” said Alina Ioani, VP of business development and strategic partnerships at San Francisco-based Prenuvo. “Joining the Lifestyle Collective allows us to engage with a like-minded community and empower individuals to take control of their health through early detection and proactive health care.”
The move marks the growing intersection of medicine, health and nutrition, with Prenuvo advancing its commitment to community health empowerment and Erewhon bolstering its relationships with emerging health-and-wellness brands.
Los Angeles-based Erewhon is an independent family-owned Certified B Corp and Certified Organic retailer with 10 locations across Southern California.
