In fact, that tagline – “At the heart of the community” – is the messaging at the core of NGA’s comprehensive rebranding, rolled out earlier this year. This motto, plus a new logo and imagery, reinforces our mission: to ensure independent, community-focused retailers and wholesalers have the opportunity to succeed and better serve consumers through our policies, advocacy, programs and services.
Further reinforcement is provided by NGA’s latest economic impact study, which demonstrates how independent community grocers are crucial to feeding the nation’s pocketbooks as well as its bellies.
How crucial? Independent grocers contribute more than $255 billion to the economy, or about 1.2% of the U.S. gross domestic product. They’re responsible for more than 1.1 million jobs earning wages approaching $39 billion. Wholesalers serving independent grocers provide more than 44,000 jobs that earn wages of nearly $3.3 billion. Independent grocers generate federal, state and local tax revenues surpassing $36 billion. Independent grocery sales rose from $131 billion to $253.6 billion between 2012 and 2020. (During that same period, overall U.S. grocery store sales rose from $524 billion to $772 billion.) Independent grocery sales account for 33% of total U.S. grocery sales, up from 25% a decade ago.
To be sure, within this industry beats a healthy heart. Yet despite the gains made in the nearly a decade since the previous economic impact study, independent grocers have lost ground in many rural and urban areas where food deserts exist, in large part due to competitive disadvantages in the marketplace that favor big-box retailers and dollar stores.
Independent community grocers are facing increased economic pressure from power buyers such as big-box chains and dollar stores, which have replaced small local grocers as the main source of food in many of these markets, usually with a far lesser selection of fresh food. In such cases, the next closest source of fresh food like produce and meat could be many miles away.
Exacerbating the problem is nonenforcement of decades-old antitrust laws. NGA is working to reverse this trend through a comprehensive antitrust advocacy approach that would rein in growing power-buyer influence and encourage grocery investment in disadvantaged communities.
Demonstrating to our nation’s policymakers how important independent grocers are to its communities will be a crucial part of this advocacy, a mantle the NGA team is honored to carry. Along with the association’s move from suburban Virginia to Washington, D.C., the strength of the industry as an economic driver and the clarity of NGA’s new branding should provide excellent support for these efforts.
The late economist John Kenneth Galbraith once said, “A person buying ordinary products in a supermarket is in touch with his deepest emotions.” Independent community grocers not only touch people’s hearts, they are the nexus of daily life and the lifeblood of local and regional economies. In giving voice to our members, NGA will consistently strive to advocate and advance independent community grocers, who serve as cornerstones to Main Street and are at the heart of the community.