Guest Viewpoints

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Guest Viewpoints

A collection of featured Guest Viewpoints.

Retailers' success will require they neutralize existing price vulnerabilities

This is the fifth and final article on applying personalization strategies to generate increased revenue and shopper loyalty.

It might not sell food, but the store does have potential to change grocery again

All grocery foodservice operators must consider prioritizing menu items, communicating menu strategy, etc.

Their importance in consumers' decision-making raises serious considerations for marketers

Demo demands snacks that marry nutritional value, convenience, appealing textures, powerhouse flavors

Online players can take advantage of rapidly growing, highly profitable space

Trade org needs to grapple with empowered consumers

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