Dollar General plans to have approximately 30 locations in various markets by the end of fiscal year 2021. Initial targeted customers are primarily female and located in diverse suburban communities, with a total household annual income ranging from $50,000 to $125,000. The two Nashville locations debuting this fall are in the Hendersonville and Clarksville communities.
Each location is expected to employ 15 people.
“We are excited to introduce Popshelf from a position of strength, further highlighting our innovative spirit and building on our proven track record of store format innovation,” said Todd Vasos, Dollar General’s CEO. “We have leveraged robust consumer insights to create a unique store that we believe will resonate with new customers while providing Dollar General with even more opportunities for growth in the years ahead.”
Goodlettsville, Tennessee-based Dollar General operates stores in 46 states, employing approximately 140,000 associates. The company is No. 16 on The PG 100, Progressive Grocer's 2020 list of the top food and consumables retailers in North America.