Consumer Expenditures Study

Fresh, prepared foods still present biggest opportunity for grocers

Data provided via Nielsen’s Total Food View, an inclusive data universe of UPC and non-UPC products (includes fresh random-weight retailer-assigned PLU and system 2 sales volume).

Fresh and perishable foods generated sales nearly 14 times as high as all online food and beverage sales this year, Nielsen notes in its June 2018 “Total Consumer Report.”

The plant-based trend spills into the category

2/3 of consumers now admit to snacking at least once a day

More consumers than ever are adding plant-based alternatives to their diet

Traditional is tops, but single-cup continues to be a hot spot

Bakeries continue to be important draw for grocers

Products promoted as helping consumers with diet, nutrition goals are gaining popularity

Grocers must stay vigilant in preserving market share as disruptors rule

Grocers must understand deeper motivations behind purchasing behavior