Consumers' Push for Protein Reflected Across Grocery Categories Higher-protein offerings expand well beyond the meat case and in offerings that span dayparts and formats Winning Over the ‘Not Milk’ GenerationTraditional dairy industry focuses on innovation and messaging to compete against the tide of alternative products Fairlife Light Ice Cream Partnership with Boardwalk Frozen Treats brings product to market Fairlife Creamers Ultra-filtered milk products add touch of indulgent flavor to coffee Some Grocers Pulling Fairlife After Alleged Animal Abuse Undercover footage from Fair Oaks Farms released by activist group Making Premium a Destination: The Dairy Case Meeting consumer demand in this all-important category Still Growing As consumption of soda falls, interest in healthier noncarbonated beverages experiences a surge. PG Web Extra: Promoting Dairy Inventive marketing enables shoppers to forge strong connections PG WEB EXTRA: Still Going Strong News from the noncarbonated beverage category 1
