Sweetbay Names Broader C.E.O.
TAMPA, Fla. -- Sweetbay and Kash n' Karry, the dual regional banners based here and operated by Delhaize America, now have a c.e.o.; Shelley G. Broader, formerly president and c.o.o. at the supermarket chains, has been promoted to the chief executive position after leading the successful creation of the Sweetbay concept, a completely new shopping experience for Florida shoppers.