Casey's Looks to Shake Up Merchandising Mix
Casey's General Stores Inc. is on the lookout to add innovation to the mix at its 2,600-plus convenience stores.
The convenience retailer is kicking off the first Casey's Innovation Summit, a competitive event focusing on finding brands with new innovative products to distribute across its 17-state footprint. Food and beverage brands are encouraged to apply.
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As the nation's third-largest convenience store and fifth-largest pizza chain, Casey's continues to innovate and expand its food and beverage offerings, aligned with the company's commitment to offering high-quality, affordable products that meet guests' needs, according to the retailer.
"We are excited to host the first-ever Casey's Innovation Summit, giving a range of brands the opportunity to showcase why their food and beverage products should be available in our stores and reach the guests we serve every day," said Chris Stewart, VP of merchandising at Casey's.
"Our team at Casey's is always looking for opportunities to ensure our guests can try and enjoy a variety of new, differentiated and exclusive products while providing them an unexpected convenience experience," Stewart added.
Now through Aug. 19, food and beverage companies can apply online to be considered for an opportunity to showcase their products, engage with the convenience retailer's merchants and gain exposure to Casey's guest base. Applications are being managed through RangeMe and those selected must be able to attend an initial, virtual meeting with the possibility of being invited to the in-person, Innovation Summit in Ankeny on Oct. 30.
"At ECRM/RangeMe, we are thrilled to partner with Casey's, a leading retailer in the convenience industry, for their Innovation Summit," said Wayne Bennet, SVP, retail at ECRM/RangeMe. "This collaboration highlights the importance of product innovation and connecting suppliers with Casey's merchant team to foster sales growth and deliver more relevant and engaging products to their guests."
For more information or to apply, visit www.rangeme.com/caseysinnovation.
Founded more than 50 years ago and based in Ankeny, Iowa, Casey's operates more than 2,600 convenience stores around the United States. The retailer is No. 36 on The PG 100, Progressive Grocer’s 2024 list of the top food and consumables retailers in North America.
This article was originally covered by sister publication Convenience Store News.
