Carmex Comfort Care Natural Lip Balm

Carmex Comfort Care lip balm, new from Franklin, Wis.-based Carma Laboratories Inc., is the brand’s first natural lip balm line formulated with colloidal oatmeal and cold-pressed fruit oil to provide soothing, long-lasting moisture and hydration. The line comprises three flavors – Mixed Berry, Sugar Plum and Watermelon Blast – and has its own unique look that includes softer color tones and a wider stick design. The .15-ounce sticks have an SRP of $1.99 each.