Cargill Pasture Crafted Beef
Product is fully traceable to birth
Consumer demand for a “better” solution between conventional and organic beef has led Cargill to introduce Pasture Crafted Beef, a grass-fed, grain-finished beef designed for the socially conscious beef consumer who can’t afford to go organic. The beef, raised on sustainably operated ranches and guaranteed tender, comes from a single closed-loop source, making it fully traceable to birth. Cargill works with third-party traceability company Where Food Comes From to verify the traceability. While the beef’s SRP is not set, grocers can price the beef over its conventional counterpart. www.cargill.com
