Marketing Tactics

FAIRFIELD, Conn. -- SignStorey, Inc., a provider of digital media networks to the grocery industry, last week acquired Newton, N.J.-based Captive Audience, LLC, which provides digital media services in the deli departments of ShopRite and Big Y stores in New York, Connecticut, and New Jersey.

ARLINGTON, Va. -- The USA Rice Federation here has awarded the Independent Retailer of the Year Award to a Shop 'n Save in Weirton, W.Va.

FAIRFIELD, Conn. -- SignStorey, Inc., a provider of digital media networks to the grocery industry, last week acquired Newton, N.J.-based Captive Audience, LLC, which provides digital media services in the deli departments of ShopRite and Big Y stores in New York, Connecticut, and New Jersey.

ARLINGTON, Va. -- The USA Rice Federation here has awarded the Independent Retailer of the Year Award to a Shop 'n Save in Weirton, W.Va.

QUINCY, Mass -- The Stop & Shop Supermarket Co. and Giant Food will team up with the Boston Red Sox, the New York Mets, and the Baltimore Orioles to raise money for the Jimmy Fund, Memorial Sloan-Kettering Cancer Center, and the Children's Cancer Foundation to battle pediatric cancer in the 17th annual Triple Winner Game.

VIDALIA, Ga. -- Beginning May 1, consumers across the United States and Canada can put their culinary skills to the test by entering the first-ever national recipe contest sponsored by the Vidalia Onion Committee based here.

ST. LOUIS - Schnuck Markets Inc. here has launched a new eScrip Community Card for its stores in Columbia and Jefferson City, Mo., which the chain said yesterday "puts the fun back in fundraising."

SCHENECTADY, N.Y. -- Price Chopper yesterday launched its "Fuel AdvantEdge" in the central New York marketplace, in partnership with 22 local Sunoco stations. The program, which debuted last year, discounts gasoline as a reward for grocery store purchases.