Shop 'n Save's Big Rice Promotion Garners Award

ARLINGTON, Va. -- The USA Rice Federation here has awarded the Independent Retailer of the Year Award to a Shop 'n Save in Weirton, W.Va.

With displays throughout the store and a huge, football-themed National Rice Month display in the produce department, Shop 'n Save increased rice sales by 80 percent over the month prior to the promotion, according to the USA Rice Federation.

"Our team put a lot of hard work into creating the National Rice Month display, and it paid off in additional store sales," said store manager John Kelly in a statement.

Shop 'n Save has already begun planning for their 2007 National Rice Month display. "We're going to create our biggest and best rice display ever," Kelly said. "We like to give our customers new meal solution ideas. When they see our display, they'll get excited about making rice for dinner."

The USA Rice Federation Retailer of the Year Awards honor those retailers who display, merchandise, and promote rice in creative and profitable ways during the September National Rice Month.

There are 70-plus independent Shop 'n Save operators in western Pennsylvania, eastern Ohio, and West Virginia.

A national advocate for all segments of the rice industry, the USA Rice Federation conducts programs to build awareness of the many attributes of rice and increases worldwide demand for U.S. rice.
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