Bloom Breaking Out the Tissues to Promote Rewards Program

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Bloom Breaking Out the Tissues to Promote Rewards Program

05/01/2007
SALISBURY, N.C. -- Bloom Supermarkets is hoping the next time its customers reach for a tissue, they'll think of the store. The retailer, a banner of Delhaize America retailer Food Lion here, has tapped New York-based AdPack USA to produce 50,000 tissue packs promoting its "Breeze" frequent shopper/loyalty card program.

Branded tissue packs put advertisers' messages into the hands of potential customers, at a fraction of the cost of conventional advertising, according to AdPack, an out-of-home marketing company specializing in intercept marketing and place-based advertising.

Bloom is a banner of Food Lion LLC, a subsidiary of Brussels-based Delhaize Group. Bloom operates more than