Sports Sponsorships

COLTON, Calif. -- A letter of intent has been entered into by Stater Bros. and its partners, Pepsi, Frito-Lay, Gatorade, and Tropicana, to sponsor the Stater Bros. 300 NASCAR Busch Series race at California Speedway in Fontana, Calif. on Saturday, Feb. 26. The sponsorship agreement will run through 2009.

PITTSBURGH ¿ Now there¿s something else for Pittsburgh Steeler fans to hunger for besides their team¿s appearance in the Super Bowl. Steeler quarterback Ben Roethlisberger¿s line of Big Ben¿s Beef Jerky hit the shelves of Giant Eagle and its GetGo convenience store subsidiary here over the weekend. The beef jerky, which comes in a 4-ounce bag, is available in two flavors, original and teriyaki.

KANSAS CITY, Kan. - Price Chopper, a 42-store banner of Associated Wholesale Grocers, is reporting tremendous response to its 'KC's Heroes' program to send "comfort items" items to troops from the Kansas City metro area who are serving in Iraq. As Price Chopper matches all donations item for item, the more than two tons of items so far collected translates to over four tons total.

CHANDLER, Ariz. - Bashas' Supermarkets has said it will serve as the title sponsor for the new NASCAR Busch Series race at Phoenix International Raceway (PIR) on April 22, 2005. The new sponsorship agreement will run through 2008.

MILWAUKEE - Miller Brewing Co. will host off-premise promotions starting in January for its Miller, Miller Lite, and Fosters brands.

MILWAUKEE ¿ In its biggest commitment ever to Hispanic marketing, Miller Brewing Company has struck a deal with Univision Communications, Inc., the nation's leading Spanish-language media company, to assemble a $100 million-plus, three-year cross-platform advertising and marketing project.

PLEASANTON, Calif. - Kicking off its annual breast cancer fundraising campaign at its corporate headquarters, Safeway, Inc. plans to raise nearly $4 million during the month of October for a range of breast cancer research and treatment programs in its operating area.

CHARLOTTE, N.C. - Harris Teeter, Inc. has unveiled a five-year sponsorship with the Charlotte Bobcats, a new NBA team. The regional grocer, based in Matthews, N.C., was a long-term partner with the Charlotte Hornets, an NBA team that moved to New Orleans in May 2002.