Safeway Foundation Launches Breast Cancer Campaign

PLEASANTON, Calif. - Kicking off its annual breast cancer fundraising campaign at its corporate headquarters, Safeway, Inc. plans to raise nearly $4 million during the month of October for a range of breast cancer research and treatment programs in its operating area.

"Breast cancer is a major health threat to women, and we've made a significant commitment to raising funds for programs geared to finding a cure and raising awareness," said Safeway e.v.p. and chairma, Larree Renda. In the last three years Safeway has raised more than $7 million for breast cancer charities.

During October Safeway provides retail customers with a variety of opportunities to contribute to the cause. Shoppers are given an opportunity to donate through "tear off" pads located at the company's checkstands in each of its stores. The company is also selling rainbow-colored wristbands with the "live long" logo. Safeway stores are also holding a range of additional retail-based fundraising activities including, hot dog, book, and root beer float sales. Safeway also sponsors 10 Susan G. Komen Breast Cancer Foundation "Races for the Cure" across the United States.

The Safeway Foundation will distribute 100 percent of the funds raised to organizations that conduct research or provide services and treatment for breast cancer in our local communities.

In addition to the fundraising efforts, Safeway will be raising awareness of breast cancer, which is the second-leading cause of cancer deaths among women. Messages will appear during October on milk cartons, grocery bags, the company's in-store radio network, electronic point-of-sale screens at the checkstand, and the company's Web site.
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