Media Advertising

GRAND RAPIDS, Mich. - Meijer plans to launch a range of new advertising spots in support of the upcoming holiday season. The new work includes a special campaign supporting store-wide low prices as well as spots focused on holiday sales events, holiday gift-giving, and enhanced electronics offerings.

SACRAMENTO, Calif. - In the wake of charges that California taxpayers spent $32 million on health care for Wal-Mart employees, the world's largest retailer has contributed $500,000 to a movement to defeat Proposition 72, a state ballot measure that would require employers to offer health insurance to workers and cover 80 percent of the costs.

BOULDER, Colo. - With the U.S. facing a flu vaccine shortage this year, Wild Oats Markets is taking steps to raise consumer awareness about natural, homeopathic alternatives to immunization that can fight flu symptoms during the flu season.

ANAHEIM, Calif. - The Partnership for Food Safety Education has unveiled a national food safety education campaign focusing on the safe handling of fresh fruits and vegetables.

CHICAGO - Wild Oats Markets, Inc., a national natural and organic foods retailer, and Peapod, Ahold USA's Internet grocer, are now offering more than 200 Wild Oats branded to Chicago-area shoppers on the Peapod online grocery site.

ELIZABETH, N.J. ¿ Shop-Rite has contracted with PRN, a San Francisco-based provider of in-store media solutions, to install an in-store television network at checkout lanes in more than 140 ShopRite stores located throughout the New York City and Philadelphia markets.

PLEASANTON, Calif. - Kicking off its annual breast cancer fundraising campaign at its corporate headquarters, Safeway, Inc. plans to raise nearly $4 million during the month of October for a range of breast cancer research and treatment programs in its operating area.

MILWAUKEE ¿ In its biggest commitment ever to Hispanic marketing, Miller Brewing Company has struck a deal with Univision Communications, Inc., the nation's leading Spanish-language media company, to assemble a $100 million-plus, three-year cross-platform advertising and marketing project.