Media Advertising

With an expertly run specialty cheese section, any retailer can find itself with a major slice of this rapidly fermenting category.

CINCINNATI -- The Kroger Co. will debut a new credit card Sunday, Oct. 3, 2004, that combines a conventional charge card with purchase rewards and frequent shoppers' benefits to card holders.

SAN FRANCISCO - The Justice Department's decision not to challenge a February ruling that overturned the Bush administration's ban on hemp-derived foods has opened a way for such products to gain popularity in the United States, said industry observers.

WOOSTER, Ohio - K-VA-T Food Stores, Giant Eagle, Buehler Food Markets, Ukrop's Super Markets, and Ray's Food Place are where the beef is -- the Certified Angus Beef, that is.

BRISBANE, Calif. -- In an unprecedented effort to communicate the facts about its business and employment practices, Wal-Mart Stores, Inc. yesterday delivered an open letter to the citizens of California.

DENVER - In the year that marks the burger's 100th anniversary, the Beef Checkoff Program's 2004 Summer Grilling promotion effort will continue to sizzle through Labor Day with extensive radio advertising and value-added promotions, point-of-sale materials, national promotional partnerships, and public relations initiatives, said officials involved with the program.

NEW YORK ¿ The National Dairy Council has teamed with WebMD Weight Loss Clinic to sponsor a new weight-loss program that touts eating three daily servings of dairy products as part of a reduced-calorie diet.

LONG ISLAND CITY, N.Y. - Online grocer FreshDirect is turning up the volume, launching a multi-pronged public relations campaign that will include consumer marketing and business-to-business communications. It has hired MWW Group, an East Rutherford, N.J.-based public relations agency to help create and run the campaign.