Jennifer Pelino

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Author Profile

Jennifer Pelino is SVP, omnichannel media at Chicago-based Information Resources Inc. (IRI).

ARTICLES BY THIS AUTHOR

07/31/2018

Measure Early and Often to Improve Ad Campaign Results

Part 4 in series debunks persistent myths, explains how to maximize personalization
06/17/2018

In-Flight Optimization: What Grocers Need to Know to Lift Sales

Often overlooked, IFO lets grocers adjust elements of an in-field campaign
01/31/2018

Target Media Effectively with These 5 Strategies

Improved targeting has moved from “nice to have” to “must have”
11/02/2017

Perfected Personalization Is Predicated on Planning

1st in article series on 5 disciplines needed for successful strategy