ARTICLES BY THIS AUTHOR
07/31/2018
Measure Early and Often to Improve Ad Campaign Results
Part 4 in series debunks persistent myths, explains how to maximize personalization
06/17/2018
In-Flight Optimization: What Grocers Need to Know to Lift Sales
Often overlooked, IFO lets grocers adjust elements of an in-field campaign
01/31/2018
Target Media Effectively with These 5 Strategies
Improved targeting has moved from “nice to have” to “must have”
11/02/2017
Perfected Personalization Is Predicated on Planning
1st in article series on 5 disciplines needed for successful strategy