Jackie Barba

Digital Editor, Path to Purchase Institute

Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news. She also identifies content crossover opportunities for Progressive Grocer's sister brand Path to Purchase Institute magazine and oversees several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

6/28/2024
Path to Purchase Institute Announces Inaugural Storefronts Event
Brand marketers get free opportunity to hear from retailer media networks on their 2025 plans and explore new trends and strategies

Jackie Barba
8/2/2023
P2PI Announces Retail Media Summit UK
Path to Purchase Institute to host inaugural event in October to help CPGs and retailers navigate complicated retail media arena

Jackie Barba

Jackie Barba

Author Profile

ARTICLES BY THIS AUTHOR

Path to Purchase Institute Announces Inaugural Storefronts Event

P2PI Announces Retail Media Summit UK