Wonderful Pistachios In-Shell Seasoned Salt

Latest variety coated with blend featuring garlic, onion and paprika
Seasoned Salt Wonderful Pistachios Main Image

For the first time in more than 10 years, Wonderful Pistachios has launched another In-Shell flavor: Seasoned Salt. Rolling out at retailers across the United States, the flavor aims to add zest to snacking occasions with a blend of savory seasonings accented with garlic, onion and paprika. The launch, which coincides with the beginning of tailgate season, will be supported through social media, in-store displays and retail-specific programs to drive trial at the store level. In consumer taste tests conducted by the brand, the flavor performed higher than current in-market benchmarks on both appeal and purchase intent among nut buyers. The item is available in 14-ounce and 40-ounce bags retailing for a suggested price range of $6.99-$7.99 at Kroger and Walmart, and a suggested $14.99 at Sam’s Club, respectively.  In-Shell Seasoned Salt joins a robust portfolio of In-Shell flavors that include Salt & Pepper and Sweet Chili, along with the classic Roasted & Salted, Lightly Salted, and No Salt varieties. Additionally, the brand’s pistachios are among the highest-protein snack nuts, offering 6 grams of protein and 3 grams of fiber per serving.

 

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