Wild Planet Names New VP of Marketing
Food marketing pro Clint Mickel aims to raise profile of brand’s sustainably caught canned seafood
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Mickel said he is glad to join the company at a pivotal time in its business growth. “I’ve admired Wild Planet’s efforts to deliver high-quality, sustainably caught seafood to the masses for a while now, so I’m incredibly humbled and excited to join the team to drive even more impact with consumers,” he declared. “With my experience working with natural and conventional brands, both at the emerging and legacy level, I’m eager to propel Wild Planet forward through new and exciting marketing campaigns and product launches that are grounded in the company’s desire to protect our oceans.”