1. Walmart (48%)
2. Target (9%)
3. Kroger (9%)
4. Other (5%)
5. Aldi (5%)
6. Costco (4%)
7. H-E-B (3%)
8. Publix (3%)
9. Meijer (3%)
10. Sam's Club (3%)
“It was really enlightening to see all the different forms holiday shopping takes: gifts, groceries and even pets. Clearly, the 'fur baby' phenom continues, and retailers
better be ready for stocking-stuffer shoppers," said Lesley Webb, VP, operations for Fayetteville, Ark.-based Field Agent. "Walmart looks to be the clear winner on holiday groceries, and Amazon for gifts.”
As for what will be consumed on Christmas Eve or Christmas Day, the top five choices added up to an eclectic mix, with 74% saying freshly baked cookies (not packaged), 64% saying soda/pop, 57% saying freshly baked pie, 56% saying chocolate candy, and 51% saying chips.
Candy/chocolate/gum topped the list of things shoppers plan to put in their children's Christmas stockings, at 78%, while packaged snacks (not bars) also made the top 10 list, at No. 6, with 41%.
A list of top baking, beverage and snack brands — along with top gifts — to be purchased over the holidays can be found in the complete holiday preview.