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08/23/2021

Walmart Marks Back-to-School Season With Concert Series

Retailer also kicking off TikTok challenge
Bridget Goldschmidt
Managing Editor
Bridget Goldschmidt profile picture
Walmart Marks Back-to-School Season With Concert Series TikTok Challenge
Walmart's “Homecoming” series of free outdoor or virtual concerts will showcase three musical artists paying tribute to their former teachers and schools, culminating in a livestream event on Sept. 7.

As students return to school across the United States, Walmart will host a series of music concerts and a livestream event to recognize teachers, schools and students. The “Homecoming” series of free outdoor or virtual concerts will showcase three musical artists paying tribute to their former teachers and schools: Imagine Dragons on Aug. 27 in Las Vegas, Chance the Rapper on Aug. 30 in Chicago, and Kane Brown on Sept. 7 in Fort Oglethorpe, Ga.

“Walmart is thrilled to support and inspire communities as we enter a new school year,” said William White, Walmart’s chief marketing officer. “We’re going to show our sincere thanks and appreciation to schools, teachers and students in a big, bold way.”

The participating artists will be able reconnect with their hometowns and their favorite teachers during these events. At the end of each concert, as an encore, there will be a surprise for the school that it can share with returning students.

The celebration will culminate in a livestream event on Sept. 7 at 8:30 p.m. ET., hosted by actors Noah Schnapp and Madison Bailey and featuring a live performance by country star Kane Brown. The finale will offer virtual attendees exclusive back-to-school prizes and shoppable content.

Walmart has also kicked off a TikTok challenge in partnership with some popular TikTokers. From Aug. 22 through Aug. 24, customers can submit a TikTok video illustrating why their favorite teacher should be honored. Walmart will give a $5,000 Walmart gift card and school supplies to 100 of the teachers who are submitted, as well as a supplies-filled backpack to the 100 nominators. 

Bentonville, Ark.-based Walmart operates more than 10,500 stores under 48 banners in 24 countries, and e-commerce websites, employing 2.2 million-plus associates worldwide. Walmart U.S. is No. 1 on The PG 100, Progressive Grocer’s 2021 list of the top food and consumables retailers in North America, while Walmart-owned Sam’s Club ranks No. 9 on the list.

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