- Delivery Unlimited service extended to 1,600 stores.
- Walmart undercuts AmazonFresh fees.
- In-home delivery pilot launching soon.
Walmart is in omnichannel overdrive when it comes to food retailing. The nation’s largest food retailer plans to expand its grocery delivery program branded as Delivery Unlimited to 1,600 stores in 200 metro areas where it currently offers delivery. The expansion will occur by year end and follows a four market test begun earlier this year in Houston, Miami, Salt Lake City and Tampa.
Customers who opt in to the membership-based program, which resembles the structure of Amazon Prime, can pay an annual fee of $98 or a monthly fee of $12.95. Customers who don’t want to be a Delivery Unlimited member can pay a per delivery fee. Walmart’s rates undercut Amazon’s Prime program, which offers a broader product assortment and content and for an annual fee of $119. The AmazonFresh program, which offers “free” two-hour delivery of grocery products in select markets, charges Prime members an additional $14.99 monthly fee.