Wal-Mart Stores Inc. has acquired Parcel, a technology-based, same-day and last-mile delivery startup that specializes in delivery of perishables and nonperishables to customers in New York. The deal closed Sept. 29 for an undisclosed price, although the retailer said it was less than it had paid for previous acquisitions made this year.
A 24/7 operation that delivers packages the same day, overnight and in scheduled two-hour windows, Parcel has built a technology platform from the ground up to automate its operations and provide clients and customers with live updates throughout the delivery process. Operating out of a Brooklyn warehouse, it receives packages destined for customers throughout the city, and, with algorithms, a fleet of leased trucks and an employee-based workforce, quickly sorts and loads packages for delivery routes.
Parcel, which also provides such services as scheduled evening delivery and custom text-message notifications for high-growth ecommerce companies looking to differentiate their customer experience, has partnerships with several meal-kit, grocery and ecommerce companies, and has delivered more than 1 million meals over the past two years.
“So our immediate plan is for Parcel to continue serving its existing clients and growing its customer base,” said Nate Faust, SVP, Walmart U.S. ecommerce supply chain. “But I see even more upside for our own same-day deliveries.”