Boswell achieved many “firsts” at Unilever, among them gaining U.S. hair care share leadership for the first time, establishing a true beauty and personal care culture with unique media partnerships, creating the company’s first ecommerce/digital organization, and being instrumental in various founder-based acquisitions. She held various roles during her time at Unilever, including EVP, personal care Unilever North America, and EVP and chairman for Unilever U.K. & Ireland. Boswell joined Unilever through the company’s acquisition of Alberto Culver, where, as a named executive officer, she was global brand president responsible for the rapid growth of such brands as Tresemmé and Nexxus.
Unilever is a leading supplier of beauty and personal care, home care, and food and refreshment products, with sales in more than 190 countries and reaching 2.5 billion consumers daily. In the United States, its portfolio includes such brands as Axe, Ben & Jerry’s, Breyers, Degree, Dollar Shave Club, Dove, Hellmann’s, Klondike, Knorr, Lever 2000, Lipton, Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington’s, St. Ives, Suave, Talenti Gelato & Sorbetto, Tazo, Tigi, Tresemmé, and Vaseline.