UNFI Creates and Fills Corporate Affairs Position

Coca-Cola public affairs vet Matt Echols tapped for new role
Lynn Petrak
Senior Editor
a woman smiling for the camera
UNFI Appoints Matt Echols
Matt Echols

United National Foods, Inc. (UNFI) has created a new role of chief corporate affairs officer and slotted it with longtime CPG leader Matt Echols. Beginning on March 1, he will oversee UNFI’s corporate communications and engagement, public policy, government relations and environmental, social and governance (ESG) functions.

According to company officials, it’s a good fit for Echols, who most recently worked as global VP for public affairs, communications and sustainability at The Coca-Cola Co. “As we continue our journey to improve the way we serve existing and future customers, we know we need stronger and fully integrated capabilities across ESG, communications and public policy. This new role reflects our belief in the value created for UNFI’s customers, suppliers, associates and other stakeholders through these critical areas,” said CEO Sandy Douglas. “Matt is a seasoned senior executive with the business acumen and subject matter expertise to lead our integrated approach. He will be a valuable member of our executive leadership team.” Echols will report directly to Douglas.

Echols, likewise, noted that the current marketplace dynamics align with the new executive officer position. “In this time of industry and social change, I am excited to join the UNFI team and bring these important functions together to proactively engage with our associates, customers, communities and shareholders” he remarked.

A nearly 25-year veteran of The Coca-Cola Co., he served in several leadership capacities for that organization, including SVP of public affairs, communications and sustainability for the North American and the Asia Pacific regions. In the public sector, he worked on a bipartisan basis for several members of the U.S. Congress elected from his native state of Georgia. Echols earned a master’s degree in marketing communications from Johns Hopkins University’s Carey Business School and a bachelor’s degree from the University of West Georgia.

Providence, R.I.-based UNFI delivers a wide variety of products to customer locations throughout North America, including natural product superstores, independent retailers, conventional supermarket chains, e-commerce retailers and foodservice customers. The largest publicly traded grocery distributor in America, the company is No. 47 on The PG 100, Progressive Grocer's 2021 list of the top food and consumables retailers in North America. 

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