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Anticipated Shift in CPG Marketing Mix: GMA/Deloitte Study
WASHINGTON, D.C. -- Consumer packaged goods companies are expected to adjust their marketing mix to invest more heavily in shopper marketing strategies, according to "Shopper Marketing: Capturing a Shopper's Mind, Heart, and Wallet" a new study from GMA here and Deloitte Consulting, LLP. -
Center Store Still Supermarkets' 'Economic Engine': Study
BARRINGTON, Ill. -- New, smaller banners and a bigger focus on the perimeter will shrink the size of traditional grocery stores and continue to squeeze the grocery aisles, but the center store is still the "economic engine" driving total store performance, according to the 2007 Total Store SuperStudy conducted by Willard Bishop, LLC here.