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Whole Foods Market Partners with Non-GMO Project for its Private Label Products
Whole Foods Market yesterday formally committed to the Non-GMO Project -- a non-profit collaboration of manufacturers, retailers, processors, distributors, farmers, seed breeders and consumers -- to use the Non-GMO’s Product Verification Program (PVP) in connection with its private label products. -
EDITOR’S NOTE
As a card-carrying member of an increasingly large number of consumers who frequently base their purchase decisions on how a product is packaged, I was happy to have a chance to check out Packforum Americas, Sealed Air Corp.’s Atlanta-based innovation-and-learning center for the food packaging industry, while in town for the recently wrapped IDDBA show.