Topco Introduces Customized Attributes
With consumers demanding more ingredient information, many of Topco’s members-owners have joined the Product Transparency Initiative and can take advantage of an expanded partnership with Label Insight to provide customized attributes that they can use to power ecommerce, improved searches and in-store initiatives.
“The attribute customization offering is truly ground-breaking in that it enables Topco members to more effectively guide shoppers to the products they want in the store and online,” said Randy Skoda, president and CEO of Elk Grove Village, Ill.-based Topco. “Not only does the platform offer thousands of standard attributes, the data within it can be leveraged to customize attributes so Topco members can differentiate in their markets and provide information that is important to their shoppers.”
With the custom views solution, Topco members and their customers can search and filter using standard and custom product attributes across 425,000 national-brand and own-brand products. Topco members can also meet the increasing consumer demand for transparency by creating custom attributes based on their own shoppers' priorities and interests. For example, if a retailer wishes to promote humanely sourced products across a store or region, it can use the platform to create a custom attribute for "humane" by identifying products that carry desired animal welfare and wildlife-conscious designations. It can also use the tool to highlight products with more familiar attributes such as non-GMO or gluten-free.
Topco Associates is a $14 billion, privately held, member-owned company that provides aggregation, innovation and knowledge management solutions for its food industry member-owners and customers, including independent grocery retailers, wholesalers, and foodservice and pharmacy companies.