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New FreshDirect Prez to Bring Supermarket Savvy to Strong Web Pure Player
LONG ISLAND CITY, N.Y. ¿ Supermarket and consumer goods marketing veteran Steve Michaelson told Progressive Grocer yesterday that he is set to apply the best practices from brick-and-mortar stars Wegmans and Weis Markets in his new role as president of FreshDirect, one of the nation's leading online fresh food manufacturing and delivery services.