The 21 test stores in the Hartford, Conn., area have more space dedicated to fresh fruits and veggies
Reason to Celebrate
Taking a customer-centric approach, Stop & Shop’s revised format also features a modernized store layout and a new logo, which harks back to the banner’s past and its history of offering convenience to shoppers.
Stop & Shop currently employs more than 3,000 people in the Hartford area, and anticipates that the renovated stores will boost headcount by 7 percent.
Ribbon-cutting events will occur simultaneously at all 21 stores at 11 a.m. on Oct. 5, kicking off a range of grand-reopening festivities throughout the month, including pumpkin painting, carnival games, and special appearances by alumni players of the New England Patriots.
In related news, Stop & Shop sister banner Giant Food Stores has also revealed a new store concept, the urban-focused Giant Heirloom Market, which is slated to open in downtown Philadelphia later this year and will be the first of several new stores the banner plans to roll out in the City of Brotherly Love.
Quincy, Mass.-based Stop & Shop employs more than 61,000 associates at stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey. Parent company Ahold Delhaize USA is No. 4 on Progressive Grocer’s 2018 Super 50 list of the top grocers in the United States.