Stars Wars-themed Popchips Varieties
Products to launch in advance of 'The Force Awakens'
The Popchips brand is helping consumers get ready for the new Stars Wars installment, "The Force Awakens," with the launch of limited-edition themed products. Special Star Wars packaging will appear on three of the brand's most popular flavors – BBQ, Crazy Hot and Sea Salt – featuring characters from the new film.
“Star Wars launched an entire generation of fans, which continues to grow, and we feel this is a perfect collaboration with our innovative brand," says Marc Seguin, chief marketing officer.
