Indoor-farming company Square Roots will now sell its produce in Meijer stores in four Midwestern states, meeting consumer demand for nutritious, responsibly farmed local foods.
Grown and harvested locally at Square Roots’ Kenosha, Wis., farm, the company’s largest facility to date, the leafy greens will be available at Meijer locations in Wisconsin, Illinois, Indiana and Michigan. To manage the farm, Square Roots uses proprietary cloud-connected software to constantly monitor and control various climates, enabling it to grow a wide range of crops to meet local market needs.
“Our new farm in Kenosha delivers delicious, pesticide-free, fresh produce to Meijer and other local retailers in the Midwest, all year round, and often within hours of being harvested,” noted Chad Hague, VP of sales at Brooklyn, N.Y.-based Square Roots. “We’re thrilled that Meijer shoppers will get to enjoy our locally harvested greens that stay fresh for weeks.”
All Square Roots produce has extended 14-day shelf life, is always pesticide-free and non-GMO, and is 100% traceable. The company grows a wide variety of fresh greens, including herbs such as basil, dill, parsley and cilantro; microgreens; and salad mixes.
Besides Meijer, Square Roots produce can be found at Whole Foods Market, SpartanNash corporate stores, Fresh Thyme Market, Busch’s Fresh Food Market, Fresh Direct, Getir and Gordon Food Service Stores. Square Roots has formed a strategic partnership with Gordon Food Service to build commercial-scale, climate-controlled indoor farms across the continent.
Privately owned Meijer operates more than 260 supercenters and grocery stores in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. The company is No. 20 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America.