In the Spotlight: Pirate's Booty Macaroni & Cheese

Represents brand's expansion into new aisle of the store

Parsippany, N.J.-based B&G Foods Inc. has launched Pirate's Booty Mac & Cheese, which represents the Pirate Brand's expansion into a new aisle of the store, outside of snacks. Made with organic wheat pasta and cheese, and containing no artificial colors, flavors or preservatives, Pirate's Booty Mac & Cheese is available in four distinct flavors: Shells & Cheese Aged White Cheddar; Mac & Cheese Aged White Cheddar; Mac & Cheese Mild Cheddar; and Anchors & Cheese Aged White Cheddar. The new offering, which joins the brand's existing line of products – Pirate's Booty rice and corn puffs, Smart Puffs and Original Tings -- is available now at retailers like Target and Ahold, and will be available more widely in June.

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