In the Spotlight: ECOS Laundry Detergent and Dishmate

Earth Friendly Products has launched redesigned brand packaging for its ECOS laundry detergent and Dishmate dish liquid, in an effort to "reflect the powerful attributes of our products, as well as our brand equity and history of manufacturing products using sustainable business practices," said Kelly Vlahakis-Hanks, the company's CEO.

The new ECOS packaging will be available in supermarkets and specialty health food stores throughout the U.S. and in more than 60 countries.

Developed by San Francisco-based MetaDesign, the relaunch aims to "better reflect the contemporary, appealing nature of the brand, without losing the trust established with the Earthy Friendly Products' consumers over the past five decades," the company said.

More information on ECOS-branded products is available online.