SpartanNash Rolls out Good to Go! Private Brand
Grocery distributor and retailer SpartanNash has introduced its newest private brand, Good to Go!, fresh from Open Acres, which is designed to provide customers with a one-stop meal solution.
Available exclusively in the deli department at the company's Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery and Forest Hills Foods locations throughout Michigan, Good to Go! offers entrées, sides and desserts. Sides start at $3.99, while meal options are available for $4.99-$7.99.
“Our store guests enjoy serving home-cooked meals to their friends and family, but don’t always have the time to make it themselves,” noted VP of Private Brands John Paul said. “With Good to Go! entrées and sides, we’ll do the cooking for you. Whether it’s ready to eat, ready to heat or interactive meal kits, Good to Go! is our solution for today’s busy lifestyles.”
The product line, which showcases both trending flavors and comfort-food favorites, including tilapia with lemon orzo, chipotle chicken, shepherd’s pie, twice-baked potatoes and apple crisp, is expected to expand to the more than 300 Michigan independent retailers served by SpartanNash in the coming months.
In 2016, the company launched its Open Acres brand, encompassing 1,000-plus fresh-made produce, bakery, deli, meat and seafood options. Good to Go! complements these items with a range of convenient meal solutions and easy side dishes at value prices.
“SpartanNash’s private brands offer our store guests high quality and cost savings in every aisle of the store,” added Paul said. “From your favorite Our Family products to Open Acres and now Good to Go!, our private brands provide products to meet your needs, lifestyle and budget.”
With core businesses encompassing the distribution of grocery products to independent grocers, national accounts, its corporate-owned retail stores, and U.S. military commissaries and exchanges, Grand Rapids, Mich.-based SpartanNash serves customer locations in all 50 states and the District of Columbia, Europe, Cuba, Puerto Rico, Italy, Bahrain, Djibouti and Egypt, and operates 142 supermarkets, mainly under the Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market banners. The company is No. 35 on Progressive Grocer’s Super 50 List of top grocers, with sales of about $2 billion.