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Sifter.Shop Forms Medical Advisory Board

Personalized grocery platform aims to help consumers live better
Sifter.Shop Forms Medical Advisory Board's new medical advisory board reinforces the platform’s commitment to solid science, personalization and better health., a personalized grocery shopping platform, today has formed a medical advisory board. Comprising medical academics, practitioners and industry leaders who will work with leadership to make sure that remains at the forefront of evidence-based science and diet trends, the board reinforces the platform’s commitment to solid science, personalization and better health.

The board’s founding members are:

  • Kathleen Zelman, MPH, RDN, LD
  • Carina Venter, PhD, RD
  • Beth Stark, RDN, LDN
  • Michelle Routhenstein, MS, RDN, CDE, CDN
  • Christianna Moran, MS, RDN, LDN
  • Amy Campbell, MS, RDN, LDN, CDCES

“I’m excited to serve as the inaugural chair of our medical advisory board,” said Judy Seybold, Sifter’s chief nutrition officer. “The collective experience and expertise of this newly formed board will help to continue to deliver meaningful results to consumers seeking to live their best lives.”

Evanston, Ill.-based focuses on the intersection of personalized nutrition and grocery shopping by matching diets to product selection. By creating a free MyDiet Profile, shoppers find foods from an assortment of more than 100,000 items that fit their special, medical-based, or allergen-free dietary needs. Once products are selected, shoppers can choose one of’s retail partners for purchase, including Walmart, Amazon, Target, Walgreens, Stop & Shop, Giant, and Kroger-owned stores, with many more to be added soon.

Bentonville, Arkansas-based Walmart operates more than 10,500 stores under 58 banners in 27 countries, and e-commerce websites, employing 2.2 million-plus associates worldwide. Walmart U.S. is No. 1 on The PG 100, Progressive Grocer’s 2021 list of the top food and consumables retailers in North America, while Walmart-owned Sam’s Club ranks No. 9 on the list. Seattle-based Amazon is No. 2; Cincinnati-based Kroger is No. 3; Deerfield, Illinois-based Walgreens is No. 5; Minneapolis-based Target Corp. is No. 6; and Ahold Delhaize USA, a division of Zaandam, Netherlands-based Ahold Delhaize and parent company of Giant and Stop & Shop, is No. 10.

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