In an effort to reel in more online seafood sales, the Alaska Seafood Marketing Institute (ASMI) is teaming up with ad platform Chicory. Through this partnership, ASMI and Chicory will provide consumers with ideas on how to choose, order and prepare meals made with wild Alaska seafood.
ASMI will leverage Chicory’s suite of in-recipe commerce solutions to engage with online browsers and shoppers. Over the next several months, all of the recipes on alaskaseafood.org will feature Chicory's "Get Ingredients" button that links visitors directly to retailers’ sites. In addition, ASMI will be able to work through Chicory’s recipe network to reach 110 million additional high-intent shoppers each month.
[Read more: "Digital Recipes Attract High-Intent Grocery Shoppers"]
"We're on a mission to help home cooks easily prepare delicious, wild Alaska seafood," said Megan Rider, ASMI’s domestic marketing director. "Chicory makes this simple, which is why they are our premier partner in our new era of digital growth. Together, through our recently launched Seafood Recipe Finder and Chicory's extensive network, we're providing seamless shopping experiences and making Alaska seafood more accessible to the everyday consumer."
Added Yuni Sameshima, Chicory's CEO and co-founder: "In leveraging our full suite of solutions, the ASMI team is exceeding benchmarks, driving site engagement and bolstering the sales of Alaska seafood. The results from the partnership are further validation of the power of in-recipe, contextual commerce advertising."
The Juneau, Alaska-based ASMI recently expanded its digital recipe portfolio and updated its website. For its part, Chicory’s recipe network has more than tripled over the last few months, growing from 1,600 to 5,200 websites.