ShopRite Trading Company Private Label Line Debuts

ShopRite's newest private brand offers items sourced from around the globe, including panettone from Italy

ShopRite has rolled out its latest store brand, ShopRite Trading Company. Consisting of premium artisanal foods inspired by various world cuisines, the new affordably priced line includes both imported and domestically sourced foods and is available exclusively at all of the 270-plus ShopRite stores in New Jersey, New York, Connecticut, Maryland, Delaware and Pennsylvania.

“We sent our ShopRite experts around the world in search of the very best ingredients and finest products,” said ShopRite spokeswoman Karen Meleta. “The ShopRite Trading Company brand captures those culinary adventures with authentic products and recipes that bring the best of the world’s cuisines right to your home.”

The line's items can found in nearly every aisle, including frozen and dairy. Almost 40 of the line’s products are in stores now, and new items will roll out every month.

“ShopRite Trading Company products have exceptional flavors that reflect the extraordinary places where those foods are sourced,” continued Meleta. “Customers will find premium, imported products including Arugula Wood-Fired Crust Pizza and specialty desserts like Cranberry Panettone and Pandoro from Italy, Marinated Artichoke Hearts from Peru, and Extra Virgin Olive Oil from Greece.

As part of the launch, certain products that were previously sold under the ShopRite Imported, ShopRite Special Edition and Siempre Autentico private label brands will switch to the ShopRite Trading Company label, while in-store signage and shelf tags will inform shoppers about the new offering.

ShopRite Trading Company products can additionally be purchased by customers who shop online via the ShopRite from Home service.

ShopRite’s other private label lines include the organic and clean-ingredient Wholesome Pantry brand, which launched in 2016. The banner has been selling products under its signature ShopRite label since the mid-1950s.

ShopRite is the registered trademark of Keasbey, N.J.-based retailer-owned cooperative Wakefern Food Corp., whose members operate more than 270 ShopRite supermarkets throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, serving more than 6 million customers each week.

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