The 2023 Consumer Connection VIPs committed to this year’s event include the above retail leaders.
Produce for Better Health (PBH) has revealed the retail representatives who will attend this year’s Consumer Connection Conference in Scottsdale, Ariz., April 10-12. Culling from PBH’s Have A Plant Influencer Network, the event spans three distinct points of influence: point-of-sale (retail); point-of-flavor (culinary & foodservice) and point-of-inspiration (lifestyle, nutrition & agriculture).
“This group of plant-passionate advocates stand ready to roll up their sleeves and connect with the produce industry to discuss strategies and solutions for making fruits and vegetables accessible, enjoyable and easy for consumers,” noted Katie Calligaro, director, PBH marketing and communications at the Newark, Del.-based International Fresh Produce Association’s (IFPA) Foundation For Fresh Produce (FFP). “As part of PBH’s commitment to convene and connect the industry with consumers directly, we couldn’t be more excited to host this powerful group at this year’s conference. These enthusiastic experts hold the key to authentically and credibly advocate for eating and enjoying more fruits and vegetables every single day for better health and happiness.”
In exchange for their VIP pass, all influencers attending the event must participate in the full agenda, as well as the sponsored one-to-one connect appointments at which industry leaders and marketers can have strategic business conversations about how to grow consumption with their product, commodity or brand.
The 2023 Consumer Connection VIPs committed to this year’s event include the following retail leaders:
Coborn’s Inc., Emily Krause, MFCS, RD, LD, FAND, Health and Wellness Manager
Giant Food Stores, Lisa Coleman, MS, RD, LDN, Director of Healthy Living
Hannaford Supermarket, Laura Hunt, Healthy Living Marketing Specialist