Market Trends

It’s that time when everyone and his or her brother goes out on his or her limb, takes a deep breath, hopes nobody saws the limb off, and makes a forecast for the coming year.

You have to get up early to beat the competition, and perceptive retail foodservice thinkers should pay attention to a wake-up call from Packaged Facts called “Breakfast Trends in the U.S. Foodservice Market” that predicts that consumer spending on breakfast at restaurants will rebound from an anticipated downturn in 2010 to approach $38 billion in 2011, as current value menu pricing strategies influence future spending habits.