Promotion Management

As part of a cooperative marketing campaign, Sargento Artisan Blends Parmesan shredded natural cheese and Bertolli Pasta Sauce are touting themselves as two key ingredients in a recipe for Tuscan Sausage and Three Peppers Lasagna.

Giant Eagle is once again reviving its highly popular double fuelperks! rewards program for holiday shopping.

Cub Foods, a chain of warehouse-style grocery stores, is eliminating its popular cross-promotion with Bloomington, Minn.-based Holiday Cos. Nov. 28, according to a published report.

Roundy’s Supermarkets, Inc. has introduced its new Rewards Card, and the Fuelperks! benefit that goes along with it, to 11 more stores, enabling customers at Copps and Pick ’n Save stores in nine more cities to save money on gas for every $50 they spend grocery shopping.

Stemilt has unveiled a new “Big Apple” promotion for jumbo-sized apples size 56 and larger that will provide the “wow” factor many shoppers expect to see in grocery stores during the holiday season.

Much has been written about the ascendancy of private label in grocery, especially during the current recession, but, according to a recent study by Daymon Worldwide, this popularity is likely to hold as consumers face a slow economic recovery and emerge chastened when it comes to spending unnecessary dollars on food.

A look at the latest product and promotional news grocers can use to boost profits around the perimeter.

Ukrop’s Super Markets Inc. overhauled its fuelperks! program this week, making customers cash in rewards sooner and work harder to attain them, according to a published report.