Promotion Management

Retail giants Kmart Corp., Wal-Mart Stores Inc. and Target Corp. are engaging in a price war prompted by the return of Kmart's famous BlueLight discount campaign. However, Wal-Mart and Target seem to be gaining market share on Kmart due to their retaliatory price cuts.

Eversave, an e-marketing infrastructure company best known for building proprietary email lists and powering geographically-targeted Internet promotions, on Thursday announced that is has been selected by Shaw's Supermarkets to manage the company's in-house email database and power geographically-targeted promotions on the Shaw's web site (www.shaws.com).

The Sperry & Hutchinson Company, Inc. (S&H) today announced that the S&H greenpoints digital rewards currency can now beearned and used in all 97 Lowes Foods stores throughout North Carolina andVirginia.

The viaLink Company today announced that Unified Western Grocers, Inc., the largest retailer-owned grocery wholesaler in the Western United States, has selected viaLink's syncLink service to synchronize product, price and promotion data with its trading partners.