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Kmart Rivals Appear to Benefit from BlueLight
Retail giants Kmart Corp., Wal-Mart Stores Inc. and Target Corp. are engaging in a price war prompted by the return of Kmart's famous BlueLight discount campaign. However, Wal-Mart and Target seem to be gaining market share on Kmart due to their retaliatory price cuts. -
Data Ventures Lands Analytics for Coca-Cola North America's Loyalty Program
Data Ventures LLC, a leading data analytics anddecision support company in the consumer packaged goods industry (CPG), announced on Wednesday a three-year contract with Coca-Cola North America (CCNA). Data Ventures will provide data warehousing and analytics to Coca-Cola North America's loyalty card data analysis and consulting services with major grocery retailers.