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Tyson 'Extreme Makeover: Home' Donation Dubbed Most Effective Brand Placement
SPRINGDALE, Ark. - A Tyson Foods, Inc. protein donation during ABC's popular reality show "Extreme Makeover: Home Edition" last fall not only made a lasting impression on consumers, but achieved the greatest impact on brand opinion for 2007, according to IAG Research, an analysis firm that tracks the success of television commercials through nationwide surveys. -
Food Bazaar, Latino Nutrition Coalition Team on Healthy-eating Pamphlet
BOSTON -- Food Bazaar and Food Dimensions stores in the New York area are collaborating with the Latino Nutrition Coalition (LNC) to provide shoppers with culturally appropriate nutritional information pamphlets aimed at Hispanics.