Lifewtr Premium Bottled Water

Purchase, N.Y.-based PepsiCo announced Lifewtr, a new premium bottled water that fuses creativity and design with hydration. The purified water is pH-balanced, with electrolytes added for taste, and packaged in a bottle that serves as a canvas for art and design, featuring rotating label motifs created by emerging artists to be seen and discovered on a broad scale. The first series' label designs feature work from such artists as Momo, a mural artist whose work can be seen most notably in Jamaica, Italy and the United States; Craig & Karl, a transatlantic duo that collaborates to create bold work that communicates simple messages in a thoughtful and humorous way; and Jason Woodside, a large-scale artist whose works infuse optimism through color and design, and have appeared in New York, Paris, Los Angeles and Sydney. SRP is $2.06 per 700-milliliter bottle and $2.70 per 1-liter bottle, with the former topped with a convenient sports cap.