Just For Men Control GX Gray-reducing Shampoo
White Plains, N.Y.-based Combe has launched Just For Men Control GX, said to be the first-ever shampoo that gradually reduces grayness for subtle, permanent and natural-looking results. Unlike traditional hair color, this “smart shampoo” doesn’t require any extra steps in a man’s current morning routine: It’s simply a shampoo that can be used instead of usual shampoo for a couple weeks until users reduce the amount of gray to achieve the look they want. Then, users can use it a few times a week in rotation with their usual shampoo to maintain that look. In development for more than eight years, the shampoo mimics the universal pigment held within a strand of hair to create every person's natural hair color. It gradually restores pigment to gray hairs with each use. Control GX is able to deliver permanent gray reduction in a shampoo because the pigments are trapped inside layers of cleansing and conditioning molecules, like a sandwich. The pigment is only released when the shampoo is massaged into the hair, which breaks apart the sandwich structure and releases pigment into the hair. It is available as a shampoo and a two-in-one shampoo/conditioner for an SRP of $7.99-$9.99 per 5-ounce bottle. It works on any shade of hair, except red.