Plus shelf placement in a grocery store is everything: “eye level is buy level,” after all. It’s also very expensive. The pay-to-display model, or paying fees for premium shelf placement, advantages large food suppliers — but it’s often inaccessible for smaller ones.
Smaller brands, then, may be happier forgoing a pricey in-store placement if they can get excellent images for a grocer’s website and that online visibility promotes more sales. It’s a win-win for grocers and suppliers.
Prioritize your digital marketing strategy in 2020
Grocery shoppers who want online options for convenience and ease of navigation will prioritize finding the product information they need.
To drive sales in a space that has nothing but room for innovations in customer experience, grocers should make the most of these new labels and make product visuals a cornerstone of online shopping, just as they already are in-store.